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About us

Mem & Maeve is an Australian online store specialising in allergy friendly products for sensitive little bodies from newborns to toddlers. Mem & Maeve was born out of a desire for organic, hypoallergenic, on trend products made with a social conscience.

In search of products for my young children who have allergies, eczema and asthma, I always found it difficult to source clothing and skin care that was safe, suitable and practical to their specific health needs. Feeling overwhelmed and isolated, I was inspired to create an online store to help other parents of children with allergies to source safe, hypoallergenic, affordable products for their little ones.

My Story

Hi, I am Anna, the owner of Mem & Maeve and the mother of 3 beautiful, strong willed and independent little ladies.

allergy kidsFood allergies and Eczema management has become a MASSIVE part of my life since my middle child was born.

From 6 weeks old she began reacting to something via my breast milk leading to poor attachment, poor weight gain and blood in her stools. This was new and scary territory for us, our eldest had thrived (in spite of us) and taken to the breast and then solids without a hitch, she ate everything and anything we gave her.

Along with these symptoms, she had the beginning on what appeared to be eczema – starting first on her face, the poor little baby would rub her face red raw and it would bleeding. By 6 months old had it on her torso and limb as well.

After months of elimination diets, blood tests, dietician appointments, immunologist appointments it was determined she was allergic to dairy, peanut, sesame and egg.

Then came my youngest, who, at 3 weeks old was admitted to hospital with Pneumonia. She is now only 2 and has had a plethora of respiratory related illness in her little life. She has recently being diagnosed with Asthma and prescribed a preventer. She has no allergies but is intolerant to dairy.

children with eczema
All three of my girls have sensitive skin and sensitive digestive systems; we are still painstakingly working through potential triggers for behaviors in my 5 year old. 

I have a wealth of knowledge to share based on my personal and practical learning over the years of mothering my babes. 

I understand and empathise with the challenges faced by our community in caring for children with allergies, eczema and asthma.

I've made it my mission to seek out the safest and very best natural, hypoallergenic, chemical and toxin free products for babies and children on the market. All products in our range have been hand selected for their ability to promote comfort and wellbeing, thereby minimising discomfort.

 Happy families!

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